Capcom has cut its profit forecast for the fiscal year by 50 per cent, partly due to the performance of its mobile division.
In
a note released to investors, Capcom described an unexpected ¥5 billion
cost related to "business structural improvement expenses." This is
part of an ongoing process by which the Japanese publisher hopes to
improve its future financial performance.
However, the measures
have yet to yield results, specifically in the performance of the
company's mobile division and the Monster Hunter Frontier G online game.
As a result, Capcom has cut its net profit forecast from ¥6.8 billion
($66 million) to ¥3.3 billion ($32 million), a drop of 51.5 per cent.
Ultimately, the new figure is still an improvement over the previous fiscal year, during which Capcom earned ¥2.97 billion.
Capcom
has been advising its shareholders about the need for significant
structural changes within the company since at least September last
year, when it talked about the difficulties of finding success in a
fickle mobile marketplace.
"Today's mobile game industry is a world apparently full of dreams about making a fortune off a hit game," Capcom stated in its fiscal 2013 report.
"But if the hit is just a one-off, success is transient. For Capcom, it
is crucial to maintain and deepen the user support we have worked so
hard to earn up to now."
~~~~~~~~~~~
Really, you dumb motherfuckers? "Oh, we realize that putting all of our eggs in one basket isn't a sustainable strategy, so we need to deepen user support or something!" Capcom has become their own SNL skit. Also, deepening user support is the EFFECT of PUTTING OUT GOOD SHIT. Therefore, that should be the GOAL, not the PLAN. Either they're really as stupid as they seem or they basically had nothing to say on the matter. While I'm inclined to believe the former, I'll go with the latter for now. Empty words, Capcom.
Also, who the hell told you that mobile games were gonna give you the injection of cash you so desperately needed? News flash: to no one's surprise, Nintendo made more money off of two games last year than Rovio made in their whole fucking existence, and that's WITHOUT nickel-and-diming customers with bullshit DLC. I'm exaggerating, but I'm not far off.
This BS happened with Capcom in the past, but lemme do a fair comparison between that situation and right now:
Back then:
-Capcom's pachinko business was getting its shit kicked in by SEGA, so they were forced to sell those off
-they had Super Street Fighter 4, Lost Planet 2 (lulz), and Dead Rising 2 (made them quite a bit of money) on the horizon
Now:
-Capcom is, quite literally, on its last legs without much of anything left to sell of (without selling itself off, which it could do by giving up the booty to Nintendo and save us the drama)
-they sunk all of their profits from Monster Hunter 4 into a mobile games branch, which did not return those profits
-they have Hyper Street Fighter 4 on the horizon (which only the fuckest of Capcom fans and living-room-dwelling fighting fans will buy. A small niche, I know)
Holy fuck, they're so done. How can they have been in a similar situation 5 FUCKING YEARS AGO and STILL somehow end up worse off?! You'd think EA would wind up like this, but at least EA knows how to make some fucking money (by siphoning the success of others, of course). Capcom, in their blind ass pride, think that they can somehow right the Titanic because their minds are so head-and-shoulders above the rest. EA threw that pride away for money, but, hey, it's at least working out for them. Capcom will not be going down in a blaze of glory. In fact, they're a diseased temple that occasionally does something good (DuckTales Remastered, the new Strider). At this rate, it's safe to consider Capcom "fans" (if those still exist) the Browns fans of the games industry, but at least the Brows "might" be doing something right this year!
...let that sink in. The Cleveland Browns might be in a better situation than what was once considered to be one of the greatest video game companies in history.